A strong brand rep application is short and personal: your Instagram handle, your name and where you're based, a few honest lines about you and how you move, and why the brand feels like you. At Ancarta, that is exactly what we ask for, sent as an Instagram message to @ancarta.co or an email to support@ancarta.co.
Every woman who loves to move is welcome to apply, and we read every application personally. We want you to succeed, so here is what to put in each part, how to choose between a message and an email, and what to check before you press send.
What should a brand rep application include?
Our Brand Rep page asks for five things. If you apply by email, these are the headings already waiting in the message:
- Instagram handle, so we can see your world.
- Name, so we know who we're talking to.
- Location, the city or region and country where you're based.
- A little about me, a few lines about you and how you move.
- Why Ancarta, what draws you to us.
That's all. You don't need a media kit, a list of past collaborations or a long cover letter. A few clear lines under each heading give us everything we need to start getting to know you.
What should you write in "a little about me"?
Start with how you move. Pilates, the gym, running, walking, dance: whatever keeps you going is the right answer. Then add what you share and who you share it with, whether that's training notes, everyday outfits or the walk you take with a friend most mornings.
If you're not sure where to begin, a simple shape works:
- I'm [your name], based in [your city].
- Most weeks you'll find me [how you move].
- On Instagram I share [what you post], mostly with [who follows you].
Then make it yours. Three or four honest sentences in your own words say more than a polished pitch. If there are two or three posts you're especially proud of, mention them. They don't need to be about activewear; we want to see your eye and your voice.
How do you explain why the brand feels like you?
Be specific. "I love your brand" is kind, but it doesn't tell us much. A favourite piece, a set you'd love to style, a colour that already sits in your wardrobe, or the moment you first noticed Ancarta tells us far more.
It also helps to know what we look for:
- a genuine love of movement, training and wellbeing
- content with a considered, elevated aesthetic
- a community that trusts what you wear and recommend
You don't need to repeat these back to us. Let your answer show them naturally: how movement fits your week, how you put things together, and how you talk to the people who follow you.
Should you apply by Instagram message or email?
Choose whichever feels easier. Both reach our team.
- By Instagram message: send it from the account you'd like us to look at, so your handle comes with it. Message @ancarta.co and include the other four details in your message.
- By email: write to support@ancarta.co with the subject "Brand Representative application". The Apply by email button on our Brand Rep page opens a message with the subject and headings filled in. Remember to add your Instagram handle, since we can't see it from an email address.
What should you check before you send?
- Your handle is spelt correctly, including any dots or underscores.
- Your best posts are easy to find. If you pin posts, choose two or three you're proud of. Our guide to getting your Instagram ready to apply has more ideas.
- Private is fine. If your account is private, look out for a follow request from us and accept it so we can see your posts.
- Your details are accurate. Our Invitation & Community Terms ask members to give accurate details and join only once, so one application with your real name and handle is all you need.
- You only share what we ask for. Never send a password or payment details. Ancarta never asks for payment to apply or to join.
What happens after you apply?
We review a limited number of applications each season, and every one is read personally. If it feels like the right fit, we'll be in touch. If it isn't the right moment yet, you're always welcome to apply again later.
Some Brand Reps are invited directly, by Ruby on Instagram at @rubyancarta or by our brand account, @ancarta.co. A genuine invitation only ever comes from one of those two accounts. For more on the programme itself, read our guide to becoming an Ancarta Brand Rep.
Frequently asked questions
How long should my application be?
Short is good. A few lines about yourself and a few about why Ancarta feels like you are plenty.
Should I apply by Instagram message or email?
Either. A message from your own account brings your handle with it; by email, include your handle under the first heading.
Can I apply with a private account?
Yes. Private accounts are fine; just accept our follow request if we send one.
Is there an age requirement?
Yes. Our terms ask that you're at least the age of majority where you live, or have a parent's or guardian's permission.
Does it cost anything to apply?
No. There is no fee to apply or to join.
Will every application be accepted?
We review a limited number of applications each season, so we can't say yes to every one. We read every application personally, and you're always welcome to apply again later.